Privacy Policy

Last Updated: April 9, 2026

1. Introduction

Welcome to Ben Sturgill’s website (“Site,” “we,” “us,” or “our”). We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at bensturgill.com and use our services.

By using our Site, you consent to the data practices described in this policy. If you do not agree with our policies and practices, please do not use our Site.

2. Information We Collect

We collect several types of information from and about users of our Site:

2.1 Personal Information You Provide

Account Information: When you create an account, we collect your first name and email address.
Contact Information: When you contact us or submit inquiries (such as speaking requests), we collect your name, email, phone number, organization details, and message content.
Communication Preferences: Information about your preferences for receiving communications from us.

Contact Information: When you contact us or submit inquiries (such as speaking requests or via web forms), we collect your name, email, phone number, organization details, and message content.
Communication Preferences: Information about your preferences for receiving communications from us.
SMS Opt-In Details & Data: When you explicitly opt-in to receive mobile messaging from us by checking consent boxes on our web forms, we collect your name, email address, and mobile phone number.

2.2 Information Collected Automatically

Device Information: Browser type, operating system, device type, and unique device identifiers.
Usage Data: Pages visited, time spent on pages, click patterns, scroll depth, and navigation paths.
Location Data: Approximate geographic location based on IP address (country/region level only).
Referral Information: How you arrived at our Site (search engine, social media, direct link, etc.).

2.3 Information from Third Parties

We may receive information about you from third-party services you use to interact with us, such as email providers when you click links in our emails.

3. How We Use Your Information

We use the information we collect for the following purposes:

Provide Services: To deliver our educational content, resources, and services you request.
Account Management: To create and manage your account, authenticate your identity, and enable sign-in functionality.
Communication: To send you transactional emails (account verification, password resets), respond to inquiries, and provide customer support.
Marketing: With your consent, to send newsletters, educational content, promotional materials, and updates about our services.
Analytics and Improvement: To understand how users interact with our Site, identify trends, and improve user experience.
Personalization: To personalize your experience and provide content recommendations based on your interests and behavior.
Security: To detect, prevent, and address fraud, unauthorized access, and other illegal activities.
Legal Compliance: To comply with applicable laws, regulations, and legal processes.
Business Operations: Customer information collected through our web forms is used solely for our legitimate internal business operations to serve you.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and track information about your activity on our Site. Cookies are small data files stored on your device that help us improve your experience.

4.2 Analytics Provider: PostHog

We use PostHog, a product analytics platform, to understand how visitors use our Site. PostHog collects page views, navigation patterns, click events, session duration, device/browser information, and approximate location. For logged-in users, we identify you by your email address in PostHog to provide a personalized experience. PostHog is a data processor, not a data broker. We own and control our analytics data. PostHog does not sell your data to third parties.

4.1 Types of Cookies We Use

Cookie Type	Purpose	Duration
Essential	Required for Site functionality, authentication, and security	Session / 1 year
Analytics (PostHog)	Track page views, user behavior, and Site performance	1 year
Preferences	Remember your choices (cookie consent, display preferences)	1 year

4.2 Analytics Provider: PostHog

We use PostHog, a product analytics platform, to understand how visitors use our Site. PostHog collects:

Page views and navigation patterns
Click events and user interactions
Session duration and engagement metrics
Device and browser information
Approximate location (country/region)

For logged-in users: We identify you by your email address in PostHog to provide a personalized experience and understand how our registered users engage with our content. This allows us to improve our services and provide relevant recommendations.

Important: PostHog is a data processor, not a data broker. We own and control our analytics data. PostHog does not sell your data to third parties.

4.3 Managing Cookies

You can control cookies through your browser settings. Note that disabling cookies may affect Site functionality, including the ability to sign in to your account.

View what cookies are stored and delete them individually
Block third-party cookies
Block all cookies from specific sites
Block all cookies from all sites
Delete all cookies when you close your browser

Note: Disabling cookies may affect Site functionality, including the ability to sign in to your account.

5. How We Share Your Information

We do not sell your personal information.

We do not sell your personal information. We may share your information with the following categories of recipients:

5.1 Service Providers

We use trusted third-party service providers to help us operate our business: PostHog (analytics), Vercel (hosting), Neon (database hosting), Gmail/Google Workspace (email delivery), and Stripe (payment processing). GoHighLevel (HighLevel, Inc.), to manage our customer relationships, process payments, host our website/funnels, and facilitate communication (such as email and SMS marketing).

GoHighLevel acts as a service provider and processes your personal information on our behalf. These providers are contractually obligated to protect your data and may only use it to provide services to us.

5.2 Legal Requirements

We may disclose your information if required to do so by law or in response to valid legal requests, such as court orders, subpoenas, or to protect our rights, privacy, safety, or property, To enforce our Terms & Conditions

5.3 Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction with notice.

5.4 SMS/Text Messaging Data & Privacy (No Third-Party Sharing)

Mobile information, customer data, and phone numbers collected for SMS consent will NOT be shared, sold, rented, or leased to any third parties or affiliates for marketing or promotional purposes under any circumstances. All the above categories exclude text messaging originator opt-in data and consent; this information will remain strictly confidential and will not be shared with any third parties, except for our direct service providers strictly used to facilitate our own text messaging communications with you.

6. Payment Information

When you purchase tickets or register for events, we collect payment and billing information to process your transaction.

6.1 Payment Processing

All payment processing is handled by Stripe, a third-party payment processor. We do not directly collect, store, or have access to your full credit card or debit card numbers. Stripe is PCI DSS Level 1 certified, ensuring the highest level of payment security.

6.2 Information Collected for Payments

Billing Information: Name, billing address, email address, and phone number
Payment Information: Processed directly by Stripe (card number, expiration date, CVV). We only receive a tokenized reference and the last 4 digits of your card.
Transaction Information: Purchase amount, date, transaction ID, and payment status

6.3 Payment Data Security

Your payment information is encrypted using industry-standard SSL/TLS encryption and transmitted directly to Stripe’s secure servers. We do not store complete payment card information on our servers.

Stripe’s Privacy Policy: For more information about how Stripe handles your payment data, please review their privacy policy at https://stripe.com/privacy

6.4 Payment Data Retention

We retain transaction records (amount, date, transaction ID) for accounting and legal compliance purposes for up to 7 years. Full payment card information is retained only by Stripe in accordance with their data retention policies.

7. Email Communications

We send the following types of emails:

7.1 Transactional Emails

These are essential emails related to your account and cannot be opted out of:

Sign-in magic links
Account verification
Payment confirmations and receipts
Event registration confirmations
Event reminders and updates
Security alerts
Service announcements

7.2 Marketing Emails

With your consent, we may send:

Newsletters with trading education content
Updates about new resources and videos
Event announcements and speaking engagements
Promotional offers

Unsubscribe: You can opt out of marketing emails at any time by clicking the “unsubscribe” link at the bottom of any marketing email or by contacting us directly.

8. Data Retention

We retain your information for as long as necessary to fulfill the purposes outlined in this policy:

Account Data: Retained while your account is active and for 30 days after deletion request
Payment/Transaction Records: Retained for up to 7 years for tax and legal compliance
Event Registration Data: Retained for up to 3 years after the event date
Analytics Data: Retained for up to 2 years
Communication Records: Retained for up to 3 years for customer service purposes
Legal/Compliance Records: Retained for up to 7 years as required by law

After the retention period, data is securely deleted or anonymized.

9. Data Security

We implement appropriate technical and organizational security measures to protect your personal data, including:

Encryption of data in transit (HTTPS/TLS)
Encryption of data at rest
Regular security assessments
Access controls and authentication
Secure hosting infrastructure

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your data, we cannot guarantee absolute security.

10. Your Privacy Rights

Depending on your location, you may have rights including Access, Correction, Deletion, Opt-Out, and Data Portability. California residents have additional rights under the CCPA/CPRA, and European users have rights under the GDPR. To exercise your rights, contact us at admin@bensturgill.com.

10.1 General Rights (All Users)

Access: Request a copy of the personal data we hold about you
Correction: Request correction of inaccurate or incomplete data
Deletion: Request deletion of your personal data
Opt-Out: Unsubscribe from marketing communications
Data Portability: Request your data in a portable format

10.2 California Residents (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

Right to Know: Request information about the categories and specific pieces of personal information we have collected
Right to Delete: Request deletion of your personal information
Right to Opt-Out of Sale: We do not sell personal information, so this right does not apply
Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights
Right to Correct: Request correction of inaccurate personal information
Right to Limit Use of Sensitive Personal Information: We do not collect sensitive personal information as defined by CPRA

10.3 European Users (GDPR)

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have rights under the General Data Protection Regulation (GDPR):

Legal Basis: We process your data based on consent (for marketing), contract performance (for account services), and legitimate interests (for analytics and security)
Right to Object: Object to processing based on legitimate interests
Right to Restrict: Request restriction of processing in certain circumstances
Right to Withdraw Consent: Withdraw consent at any time where we rely on consent for processing
Right to Lodge a Complaint: File a complaint with your local data protection authority

10.4 Exercising Your Rights

To exercise any of these rights, please contact us at admin@bensturgill.com. We will respond to your request within 30 days (or 45 days for complex requests, with notice).

We may need to verify your identity before processing your request to protect your privacy and security.

11. Do Not Track Signals

Some browsers have a “Do Not Track” (DNT) feature that sends a signal to websites requesting that your browsing not be tracked. Our Site does not currently respond to DNT signals. However, you can manage your tracking preferences through our cookie settings and your browser’s privacy controls.

12. Third-Party Links

Our Site may contain links to third-party websites, including social media platforms (LinkedIn, YouTube, Facebook, Instagram). These sites have their own privacy policies, and we are not responsible for their content or privacy practices. We encourage you to review their privacy policies before providing any personal information.

13. Children's Privacy

Our Site is not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at admin@bensturgill.com. If we discover that we have collected personal information from a child under 18, we will promptly delete that information.

14. International Data Transfers

Our Site is hosted in the United States. If you are accessing our Site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located. By using our Site, you consent to this transfer.

We use service providers that may process data in various locations. Where required, we ensure appropriate safeguards are in place for international data transfers, such as Standard Contractual Clauses.

15. Data Breach Notification

In the event of a data breach that affects your personal information, we will:

Notify affected users within 72 hours of becoming aware of the breach (where feasible)
Describe the nature of the breach and categories of data affected
Provide contact information for questions
Describe measures taken to address the breach
Notify relevant regulatory authorities as required by law

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will:

Update the “Last Updated” date at the top of this policy
Post a notice on our Site
For significant changes, notify you via email (if you have an account)

Your continued use of our Site after any changes constitutes your acceptance of the updated Privacy Policy.

17. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Ben Sturgill

Email: admin@bensturgill.com

Lakewood Ranch, Florida

We aim to respond to all inquiries within 30 days.

Summary of Key Points

We collect personal information you provide (name, email, billing information) and usage data through analytics
We use Stripe for payment processing – they are PCI DSS Level 1 certified
We do not store your full credit card information – only Stripe does
We use PostHog for analytics – they are a data processor, not a data seller
Logged-in users are identified by email to provide personalized experiences
We do not sell your personal information
You can unsubscribe from marketing emails at any time
You have rights to access, correct, and delete your data
Contact us at admin@bensturgill.com with any questions

Disclaimer: The information provided on this website is for educational and informational purposes only and should not be construed as financial, investment, or trading advice. Trading and investing in the stock market involve substantial risk and may not be suitable for all individuals. Results are not typical and will vary based on individual effort, experience, and market conditions. There is no guarantee of profit, and you may lose part or all of your investment. Past performance is not indicative of future results. By using this website, you acknowledge and agree that all investment decisions are made solely at your own risk.

Business Address:

11161 E State Road 70 Suite #110-181

Lakewood Ranch, Florida